- Corporate Website
- Digital Marketing
- Data intelligence
Setting the benchmark
MedTech Europe, the European voice of the medical technologies industries on the continent and beyond, promotes new technologies in order to turn them into the new gold standard in medicine, through collaboration with various working groups across a great many fields.
The company asked us to help them develop a new website, SEO strategy, and an accurate, customised system for tracking their most popular subject areas.
Developing tailor made solutions
We implemented a content strategy within a website built around topic-focused landing pages, so that each working group is autonomous - all achieved through this bespoke website and fully customized CMS. The site also incorporates 2 blogs and a library resource, to bolster the company’s inbound marketing.
A regular and precise tracking
Due to the nature of its activities, MedTech Europe needs to know what interests its users. We therefore incorporated a precise and comprehensive customized dashboard, which uses Google Data Studio, making it possible to collect all sorts of statistics relating to the website: statistics on users, how they behave, how they interact with the content, how much time they spend on the site and a lot of other data. This tool is enabling MedTech Europe to improve the quality of its content and thus optimize its ranking.
We also developed an educational mini-site on the risks associated with bacteria inside hospital facilities, from the moment patients are admitted until the moment they are discharged. This content was optimized for online reading and is designed to raise awareness quickly: each situation is illustrated as a separate stage and can be read vertically as users scroll down the page.
- 3Y year collaboration
- 300% * number of unique visitors / month