AB Inbev is a Belgian-Brazilian brewing group and the largest brewing group in the world by volume of beer brewed. Listed on the stock exchange, its head office is located in Leuven, Belgium. The group results from the acquisition of Anheuser-Busch by InBev in 2008.
We have been producing AB Inbev’s annual report for 2 years now, always with the same constraints, a very secure environment, very short deadlines, and close exchanges for content qualification.
The challenge was therefore great, allowing users to browse and read the entire report while keeping it simple and enjoyable while affirming the brand’s personality throughout the site.
We have therefore created a nice navigation system to easily browse all the content in a few clicks and this with an attractive design that changes every year.
We have built on our agile approach, first producing a playful and complete style sheet, then working on design and development at the same time in a 2-week sprint.
Due to an ultra protected environment, we had to create this platform without using any CMS. Totally hard coded and designed during a 2 weeks sprint, thanks to our beloved developers and designers. The result is a simple and pleasant platform that energizes the content while remaining accessible to as many people as possible.
